Marketing Manager

Recruiter
Michael Page Marketing
Location
Cardiff (Caerdydd)
Posted
13 Jul 2017
Expires
19 Jul 2017
Developing, managing and implementing marketing communications plans and campaigns to drive new business revenue targets for both contractors and clients. Client Details A leading B2B business based in Cardiff are now looking for a Marketing Manager due to huge grwoth within the business. Description To work with the Technical Manager on the development of new products including producing go to market plans and campaign implementation. Develop client new business campaigns to develop strategic new business and sector driven campaigns including warm up campaigns for Find New Business. Create a suite of marketing materials for sales including, presentations, video and case studies, to support the sales process. Plan and execute events for both clients and contractors including seminars, webinars and exhibitions that increase new business enquiries and sales in addition to greater brand awareness. Undertake a piece of research into certain areas of Market and develop a marketing plan on the basis of the research to drive independent contractor sales (including online by working with the Digital Marketing Executive). Develop, plan and execute monthly new business contractor campaigns including pricing initiatives and working with partners to develop special offers and incentives to join as part of the member benefit package. Work with wider business to develop MI that enables targeted and segmented new business marketing campaigns. Work with the Digital Marketing Executive to develop online advertising campaigns. Develop new routes to market and associated marketing plans/campaigns. Profile Marketing degree education or CIM diploma Minimum of three years marketing experience within a B2B environment Agency management experience Strong copy writing skills Experience of developing successful marketing campaigns through the use of data and segmentation (use of DotMailer would be desirable a similar email marketing tool essential) Event management Excellent communicator who can express ideas/concepts/strategies clearly and with enthusiasm at Board level and to peer groups Have great attention to detail Demonstrates creativity and commercial acumen Customer-focused Job Offer £40,000 - £45,000 benefits This job was originally posted as www.totaljobs.com/job/74942380