Customer Insight Modelling Analyst
Customer Insight Modelling Analyst Cardiff Full Time Permanent £32,000-£37,000 The job: This role will support all areas of my clients operations to deliver its strategic, tactical and financial objectives by providing data selections, setting up response tracking and providing analysis and insight into customer behaviour across the business. You will be responsible for extraction, manipulation and analysis of data using SAS, particularly focusing on customer profiling, segmentations and propensity modelling, to create actionable insights and recommendations to senior stakeholders to help drive business strategy. We will look for you to challenge existing practice, identify gaps and opportunities and preparing and presenting Executive level presentations. What you will do: - Develop predictive models using advanced statistical methodologies, such as logistic and linear regression, CHAID and clustering techniques, to solve business issues - Testing possible approaches and techniques and monitoring the effectiveness of the tool over time. - Data selection for surveys, monitoring survey response rates, data analysis and reporting - Annual review of the savings liquidity model ensuring it continues to be accurate, documenting results and presenting findings to senior management - Produce accurate and timely customer MI - Develop customer value measures in support of customer and Marketing strategy and plans. - Responsible for the production of Conduct and Board reporting on behalf of the Marketing Department. - Produce informative and accurate papers for executive forums. What we are looking for: To be considered for this role we will need you to have significant experience in an analytical role. You will ideally be Degree qualified in an analytical / numerical discipline or be able to demonstrate substantial numeric and statistical ability. Experience of using SAS or equivalent statistical package along with previous experience of segmentation and propensity modelling techniques is required. As well as the technical skills, you will be at an advanced level with Microsoft Excel, including a basic understanding of VBA programming language to automate elements of MI. Why apply? It's an exciting time to join my client as they are currently on a Group wide transformational journey that will see their brand, technology, colleague and customer offerings updated and enhanced to really put themselves on the map and make them a brand and employer of choice within Wales and beyond. As a business, my client is keen to recruit talented individuals who are interested in joining a company in which they can really make a difference. What can we offer you? As well as a great working environment with a strong family feel and plenty of opportunities for development and growth, you can expect a generous package that includes pension, bonus and incentive schemes, free life assurance cover, critical illness protection, private healthcare and the option to buy extra holiday each year. Reed Specialist Recruitment Limited is an employment agency and employment business.